Wayne ChirisaSubliminal influence, is the constant drive to the change in consumer choices.
About This Quote
Subliminal influence is the constant drive to the change in consumer choices. It has been found that subliminal messages can be placed in advertisements, which will affect the buying preferences of consumers. The original concept for subliminal techniques was developed by psychologist B. F.
Skinner as a way to help people think about everyday problems by embedding them in a message that would not be consciously recognized as a message. The intent was for the message to be processed as information, but not as a command. According to the American Psychological Association, much research has been done on this theory, and since then much controversy has surrounded it.
Many researchers have argued that subliminal messages were never adequately tested and that many studies have been performed using undergraduate students or participants with little or no experience with marketing gimmicks.
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